'CHILEWICH', Flat Iron District, New York

Chilewich Flagship Store

Building size: 820 sq ft
Location: Flatiron District, New York, NY
23 East 20th Street, New York
Program: Develop display systems for Stores Globally &
Headquarters Retail space in New York City

Designed as Chilewich’s global prototype and first retail store, de-spec thought about the ‘path of least resistance’ for an immersive retail store offering the most comprehensive collection of Chilewich tabletop and flooring design under one roof. The layout features a modular display system, allowing a myriad of shapes, sizes and styles to be displayed and interchanged effortlessly.

Retail space in New York

Prototype: Peg Board with Shelves & Pegs

Organized around the concept of the point grid and using a peg wall, the store’s pla-
cemats, runners, rugs and other accessories are arranged to show a wave of colors
which highlight the complexity and richness of the textiles, as well as the shapes
and textures of the objects. The system was designed as a prototype and can be
easily adapted into other stores.

The new retail store offers the most comprehensive collection of Chilewich tabletop and flooring designs under one roof. The expansive display system, including the peg wall and its component parts, are fabricated in Black MDF. Made exclusively for the store, the faceted white wall, with a hand plastered finish, acts as counterpoint to the otherwise dark display.

The 820-square-foot space arranges placemats, runners, rugs and other accessories to show a wave of colors which highlight the complexity and richness of the textiles, as well as the shapes and textures of the objects. The display tables and furniture are composed of solid, ebonized white oak, as well as blackened and waxed steel, and sit over a light grey concrete floor finish.

Principal-Lead Designer: Farnaz Mansuri
Designer: Thomas Shea
Photographer: Frank Oudeman

Recognition :
International Interior Design Award (IIDA), Interior Design Magazine, 2015
Interiors Merit Award, American Institute of Architects (AIA), 2015